01 — Architecture
Two-tier identity
AIEntitle is the product. JDJ Consulting Group is the operator. Use each in the right context.
Horizontal lockup
02 — Palette
Color system
Navy and orange are core. Workflow accents are tokenized — never use raw Tailwind color classes in product UI.
Core brand
JDJ Navy
--primary
Headers, nav, primary buttons
JDJ Orange
--secondary
CTAs, focus rings, accent bars
Slate 50
--background
Light page background
Deep Slate
--background
Dark page background
Slate 900
--foreground
Body text (light mode)
Semantic status
Success
--success
Completed, verified
Warning
--warning
Low credits, limits
Error
--destructive
Failed, rejected
Info
--info
Processing, in progress
Workflow & agents
Feasibility
--workflow-feasibility
Feasibility workflow only
Code Research
--agent-research
Pipeline chips
Plan Analyst
--agent-analyst
Pipeline chips
Report Writer
--success
Pipeline chips
03 — Type
Typography
Inter for all UI. Cinzel + Source Serif 4 for reports and PDF prose only.
04 — Logos
Logo system
Never stretch, recolor, or separate “AI” and “Entitle”. Minimum clear space = height of the J bar in the icon.
JDJ Icon
Wordmark — light bg
Wordmark — dark bg
Horizontal lockup
JDJ Consulting wordmark
Don't
- “AI Entitle” (two words)
- Recolor icon to violet or green
- Drop shadows on the icon
- Stretch or distort proportions
05 — Voice
Voice & tone
Authoritative, precise, calm. Speak like a senior entitlement consultant — not a chatbot.
primary
Your permits. Weeks faster.
category
AI-Powered Permit Intelligence
feasibility
Every entitlement strategy. One address.
adu
Submission-ready corrections response in minutes.
platform
One system. Every workflow.
oneLiner
AI-powered California property feasibility analysis and permit review.
Do
- Cite code sections (Gov. Code §65915)
- Lead with outcomes: submission-ready, weeks faster
- Use specific numbers: 11 strategies, 480+ cities
Don't
- “Magic”, “revolutionary”, “game-changing”
- “Our AI thinks…” — say “the analysis shows”
- Playful emoji in product UI or emails
06 — UI
Components & shape
Buttons and inputs use rounded-md. Cards use rounded-xl. Marketing pills use rounded-full.
Buttons
Badges
Email shell preview
AIEntitle
JDJ CONSULTING
Pipeline complete
Your analysis is ready for review.
07 — Social
Open Graph & sharing
Use workflow-specific OG images when sharing feasibility or ADU pages.